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20 Apr

For our in-depth analysis of the cougar phenomenon, read on...There’s been an enormous amount of media coverage centred on older women dating younger men over the last decade.Dating an older woman is quite the rage these days.

Fifteen years ago, I was running an ad agency, and we were asked to pitch for an online dating site.

And, unlike the 23-year-old who gets tanked and throws shade at your ex, she’s got class. I once went out with a young man from Queens who only dated older women because younger ladies, he found, couldn’t do a thing without checking in with 15 of their friends.

In fact, your ex will likely friend her on FB (like my old bf’s ex-wife did). When you date a younger woman, he said, you also date all her friends, and it’s “a pain in the fucking ass.” You can’t just go out and do your own thing because she must receive approval from a larger governing body.

Why is it still such a sensational topic and what are the perks (and pitfalls) of entering into partnership where age knows no bounds?

famously proclaimed 2009 as the year of the cougar.